For free expressioners who value makeup which expresses themselves, Urban Decay provides them with quality makeup products which matches their inner confidence.
Urban Decay mirrors the complete, whole, strong, independent woman that I am.
Own Your Queendom
Our print ads are dedicated to showing makeup in a new light - as a medium for expression, not to cover up who you really are.
- Own Your Queendom
- Camilla Cabello
Picture this, Urban Decay sets up a few tents in a highly populated area offering 5-minute makeovers. During which the women are taught by the makeup artist about the different Urban Decay Products and how to use them.
After the makeover, the women are treated to a personal mini photo shoot. While taking the shots, the photographer asks questions about the different women, getting to know them and how they are dominating and "owning her queendom."
Little do they know, as these questions are being asked, a designer is sitting just off to the side photoshopping the woman onto a beautiful "throne" inspired by the woman herself.
Makeup junkies love watching influencer apply their makeup, so we created a YouTube series featuring women who "own their queendom."
I ideated the big idea and executions. I helped design the print ads, then photographed those prints as well as the makeover stunt. I also filmed and edited the commercial and social media spot.
Account Manager: Erin Gazdik
Account Planner: Marinda Cummings
Art Director: Taylor Whitlock
Copywriter: Lorien Pereya
Content Creator: Katie Baker